Over the past few years, we have been inspired by hundreds of creative people across the globe, but we could not let our own ideas go to waste. We are proud to present our own designs, each with their own unique background. Go behind the scenes of the design by clicking one of the artworks, and find out more about this series. Pedal Consumption advocates awareness of the innumerable riders and companies that support global bike culture. Most importantly, it's about getting people inspired to get on two wheels and have fun. The design you see, "world championship stripes" is deliberately simplistic and one that everyone can relate to in the cycling community.